Communication, Advertising/Public Relations Specialization, BA
This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns.
Requirements for the Major
Introductory Courses:
All Communication, Advertising/PR specialization majors are required to take the following
four courses, normally completed by the end of sophomore year:
- CM 201 - Media Writing
- CM 202 – Digital Tools
- CM 203 – Introduction to Communication
- CM 307 – Fundamentals of Advertising & Public Relations
Intermediate Courses:
Majors must take a combination of eight 300- and 400-level communication courses, one of which must be a diversity-Justice designated communication course, and at least three courses in one specialization. Majors may choose a second specialization.
Advertising/Public Relations Specialization:
- CM 303 - Media Ethics
- CM 314 - Communication Research
- CM 322 - Graphics I
- CM 341- Global Trends in Social Marketing
- CM 346 - International Communication
- CM 348 - Posters! A History of Art and Persuasion
- CM 350 - Advertising Copy Writing
- CM 352 - Graphics II
- CM 354 - Writing for Public Relations
- CM 355 - Advertising Management
- CM 356 - Case Studies in Public Relations
- CM 357 - Seminar in Public Relations and Ad Specialties: Special Topics
- CM 358 - Social Media Strategies
- CM 359 - Advertising Culture and Identity
- CM 376 - Media Training
- CM 377 - Media Relations
- CM 384 - Book Marketing and Promotion
- CM 386 - Health Communication
Senior Capstone Course: Students must take one senior capstone course in the Ad/PR specialization for which all prerequisites are met.
- CM 403 - Senior Capstone in Advertising
- CM 404 - Senior Capstone in Public Relations