Marketing Major and Minor

High-Impact Practices

High-impact practices, study tours, and professional certifications take students beyond the classroom and give Sellinger graduates the edge needed to land jobs at some of the world’s top brands—from Disney and Under Armor to eBay and Uber.

Academic Rigor & Practical Relevance

Our curriculum balances academic rigor with practical relevance. While our foundational courses stress cutting-edge theoretical and analytical frameworks, our electives focus on real-world applications. Our executives in residence bring extensive field knowledge and C-suite level experience to the classroom.

Range of Field-Ready Skills

You’ll graduate ready to demonstrate your skills in a variety of fields including digital marketing, brand management, advertising, customer relations, marketing research, project management, sales and business development, and public relations.

 

From understanding the theories and applications of marketing concepts to gaining the confidence and ability to be to be effective decision makers, graduates of Loyola’s marketing program will:

• Develop critical thinking, communication, and interpersonal skills;
• Learn the fundamentals of today’s marketing landscape;
• Examine the marketing process and consider the tools at the disposal of the marketer;
• and Understand how value is created, sustained, and developed by an organization through integrated production and distribution of goods and services.

Customer Experience Management (CXM): The Disney Study Tour

MK 349
Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. This course meets five times on campus followed by a week-long study tour (during spring break) at Walt Disney World Resort, a world leader in CXM.

Digital Marketing and Analytics

MK 415
Social media, CRM, direct marketing, content creation and distribution, communications, and brand management are all technology dependent—and produce data that marketers depend on to make decisions. Learn to connect the dots between technology tools and strategy, data, analytics, and insights, providing you with the knowledge and skills necessary for a career in marketing.

Marketing Internship

MK 499
The marketing internship prepares you for a career in marketing through practical work experience and in-class discussion. Students participate in 150 hours of real-world experience working on meaningful marketing projects alongside professionals in the field. Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more.

Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more.

Major Minor

Faculty experts

Our accounting courses are taught by experts with the highest level of qualifications. Loyola faculty are teacher-scholars who are attentive to students’ ambitions and needs and who have a deep personal interest in each student’s academic success. In addition, our executives in residence bring significant industry knowledge and experience to their teaching and student advising and mentorship.

Faculty Directory

Who is hiring Loyola marketing grads?

• Amazon
• CareFirst BlueCross BlueShield
• M&T Bank
• Morgan Stanley
• Saatchi and Saatchi
• Stanley Black and Decker
• The Walt Disney Company

 

In addition to graduating ready to enter the field, a degree in marketing can prepare you for admission to Loyola’s one-year Emerging Leaders MBA program, or other competitive graduate programs. Loyola also offers a part-time MBA with a specialization in marketing.