Marketing

Top Nationally Ranked Program

Ranked 29th in the nation for "Marketing Undergraduate Business Programs" (2024) by U.S. News & World Report, Loyola University's Marketing Department offers a robust curriculum for both undergraduate and graduate students.

Undergraduate Programs

Undergraduate students can pursue a Bachelor of Business Administration (BBA) with a Marketing Major, or opt for a general business minor with a concentration in marketing. Our program is designed to prepare students for a wide range of marketing careers, equipping them with essential skills and knowledge.

Graduate Programs

For graduate students, our part-time MBA program includes a marketing specialization which allows students to deepen their expertise and advance their careers.

Explore our learning goals and objectives.

Comprehensive Course Offerings

Our marketing courses cover a variety of essential topics, including:

Introduction to Marketing
Personal Selling and Sales Management
Consumer Behavior
Customer Analytics & Research
Marketing Strategy

We also offer exciting electives such as:

Digital Marketing
Content Marketing
Sports Marketing
Marketing Communications
New Product Development
Customer Experience Management

These courses are crafted to help students understand the pivotal role of marketing in both business and society, and to develop the skills needed for effective decision-making.

Marie Yeh, Ph.D., associate professor of marketing, draws on her students’ ambitions—in her courses and in their own lives—to make meaningful connections in her classroom.

A student exits the Career Center, which supports all Loyola students and alumni in career discovery, exploration, preparation, and pursuit through coaching, programs, career fairs and events, and opportunities for professional mentorship.

Students network with a range of employers visiting Loyola’s campus during one of the many career fairs and events hosted by the Career Center throughout the academic year.

Hands-On Learning Experience

Loyola's Marketing Department emphasizes experiential learning through high-impact practices (HIPs). Our professors engage students with projects, learning communities, study tours, and simulation games. Some courses even prepare students for professional certifications in digital marketing and marketing management.

Students attending an offsite panel at McCormick are picking out a prize in a bag for answering a question correctly

Loyola students listening to a group of panelists at McCormick

A group of McCormick employees on a panel to talk to marketing students

A group of Loyola students visited McCormick & Co. to hear from an employee panel on various marketing topics.

Explore Your Future with a Marketing Degree

A degree in marketing opens doors to a wide variety of exciting and dynamic career paths. Whether you're interested in creativity, data analysis, customer engagement or strategy, marketing offers something for every skill set and passion. From shaping brand identities to leveraging data for impactful decisions, the versatility of a marketing major or minor empowers you to pursue diverse opportunities across industries. Discover the many career possibilities that await you, and see how a marketing degree can be the foundation for a successful and fulfilling career.

Join a Top-Ranked Program

Explore more about the Marketing Department and Sellinger's Rankings & Accolades.

Contact Us

Guangzhi (Terry) Zhao, Ph.D.
Department Chair, Marketing
Associate Professor of Marketing
Sellinger Hall 412
410-617-2693
gzhao@loyola.edu

Debra Mitchell
Program Assistant
Sellinger Hall 418
410-617-2357
dmitchell4@loyola.edu

The Sellinger School of Business is looking for talented part-time instructors with a passion for education and a desire to share their knowledge and skills teaching day, evening or online classes. View the job posting.