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Learning Goals and Objectives

Undergraduate

Each student will understand how value is created, sustained and developed by an organization through integrated production and distribution of goods and services.

Professional MBA/ELMBA

Develop graduates who can take strategic, integrative, and innovative approaches to business decisions to create value in an increasingly global environment.

Executive MBA/MBA Fellows

Develop executives with the capability to construct and implement strategic, integrative, and innovative approaches to business decisions in the creation of value in their organizations relevant to an increasingly global environment.

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Undergraduate Programs
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Graduate Programs
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Students participating in Disney Study Tour
Disney Study Tour
This 3-credit course examines customer experience management (CXM) and counts as either a marketing or free elective. Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. At Disney we will get a firsthand and behind-the-scenes look at CXM.
Lamoneda
Chilean Study Tour
The study tour combines classroom learning, opportunities to meet and interact with Chilean Business executives, and cultural experiences. The highlight of the study tour is the site visit – an opportunity to visit multinational corporations as well as Chilean businesses and U.S. companies doing business in Chile.
student walking with professor
MK 499 Marketing Internship
A valuable 3-credit course that counts as an elective toward the marketing major or minor, MK 499 allows you to participate in an unpaid or paid position that contributes to your marketing studies.