Before mass communications data was readily available, communicators and advertisers had to take a shotgun approach – spread your message far enough, wide enough, and loud enough, and eventually it’ll reach some of the people that you intended. But...
2018
How Data Science is Used to Target the Right Audiences
Best Way to Aquire Data Science Skills
Think a career in data science is right for you? Here are four steps to acquiring the skills you’ll need to land your first job in this high-demand field.
What is Data Science?
Big Data. Data Analytics. Data Science. You’ve probably heard the terms before and are wondering: What is data science? What is a data scientist? What does a data scientist do, and how can I become one? In today’s data-driven world, businesses...
What is Python and Why Should You Care?
Why Ethics are Important in Data Science
In 2013, New York City’s Health and Human Services division embarked on a noble project: use data to ensure that homeless families were paired with appropriate public services. To start, the division’s data group was tasked with building a model...