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On their domestic field study, executive students travelled by Southwest Airlines to Walt Disney World—two leading organizations in marketing and operations excellence—to learn how companies use integrated marketing and operations to aid the customer experience.
The companies visited on the domestic field study serve as an example of how a company implements the topics of the executive program curriculum and how each theory learned is part of a bigger picture.
The trip, organized by Ellen Hoadley, academic director, included students from both the Executive MBA and MBA Fellows programs, each offered in a streamlined cohort format, giving students the opportunity to get to know more of their Loyola colleagues.
“On the plane on the way back, I continued to hear students discuss what they learned and ways of implementing the practices they observed at their own firms,” said Karyl Leggio, dean of the Sellinger School, who accompanied students on the trip along with four other faculty members. “This field study was a very strong learning experience, and complimented the program curriculum.” 
| A flight attendant stops by to point out that they use a drink carrier as opposed to a rolling tray for safety purposes as well as operational efficiency. Top two priorities for Southwest: safety and customer service. Students take note of their “Fun-LUVin” attitude.
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| Inside the Magical Kingdom, students learned how Disney created a “magical experience” through innovative architecture, operations excellence, engaging all senses and emotions, and integrated marketing efforts.
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