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ADMISSION

  



Marketing Minor

Marketing Minor
Recommended for non-business students in areas such as psychology, political science, and sociology as well as communication majors, especially those concentrating in advertising and public relations.  Requirements are as follows:

EC 102 Microeconomic Principles* 
MK 240 Marketing 
MK 346 Buyer Behavior 
MK 440 Selling Concepts and Strategies

Plus any two courses from the following:

MK 348 International Marketing: European Study Tour
LW 404 Marketing Law 

MK 444 Product Development and Management
MK 446 Electronic Commerce
MK 447 Integrated Marketing Communications
MK 449 Special Topics in Marketing
MK 450 Branding and Packaging
MK 451 Retail Marketing
MK 452 Services Marketing
MK 453 Sports Marketing
MK 470 Pricing Strategy
MK 499 Marketing Internship

*Satisfies a social science core requirement.
** Satisfies second math/science core requirement.  

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Marketing Major

Marketing Minor

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