Marketing Minor Recommended for non-business students in areas such as psychology, political science, and sociology as well as communication majors, especially those concentrating in advertising and public relations. Requirements are as follows: EC 102 Microeconomic Principles* MK 240 Marketing MK 346 Buyer Behavior MK 440 Selling Concepts and Strategies Plus any two courses from the following: MK 348 International Marketing: European Study Tour LW 404 Marketing Law MK 444 Product Development and Management MK 446 Electronic Commerce MK 447 Integrated Marketing Communications MK 449 Special Topics in Marketing MK 450 Branding and Packaging MK 451 Retail Marketing MK 452 Services Marketing MK 453 Sports Marketing MK 470 Pricing Strategy MK 499 Marketing Internship *Satisfies a social science core requirement. ** Satisfies second math/science core requirement. |