Marketing Major
The requirements for the marketing concentration are as follows:

MK 346 Buyer Behavior 
MK 440 Selling Concepts and Strategies 
MK 441 Marketing Research
MK 442 Strategic Marketing

Select two of the following courses:

MK 348 International Marketing: European Study Tour
LW 404 Marketing Law 
MK 444 Product Development and Management
MK 446 Electronic Commerce
MK 447 Integrated Marketing Communications
MK 449 Special Topics in Marketing
MK 450 Branding and Packaging
MK 451 Retail Marketing
MK 452 Services Marketing
MK 453 Sports Marketing
MK 470 Pricing Strategy
MK 499 Marketing Internship

An example of a typical program of courses is as follows:

Junior Year
Fall Term
MK 320 Financial Management 
MK 330 Operations Management 
MK 346 Consumer Behavior
TH 201 Introduction to Theology
History Core 

Spring Term
MK 305 Legal Environment of Business 
MK 382 International Business 
MK 440 Selling Concepts and Strategies
Theology Core
Non-Departmental Elective

Senior Year
Fall Term
MK 441 Marketing Research
Marketing Elective*
Non-Departmental Elective
Non-Departmental Elective
Elective

Spring Term
MK 402 Business Policy 
MK 442 Strategic Marketing
Ethics Core
Marketing Elective
Elective