February is usually a time when the post-holiday blues hit in Maryland. This time of year is typically devoted to resolutions and cleaning and hunkering down for the cold months. Although the thaw of spring is not that far off, it seems as if it will never come. W-2 distribution marks the start of tax season and the stress of preparing statements. The stock market is moving sideways as it tries to interpret the impact of President Obama's second term. These factors contribute to the depression many experience at this time of year.
Throw a Super Bowl championship into the mix, however, and the melancholy of winter is disrupted in a remarkably positive way. The Ravens’ Super Bowl victory has brought Baltimore and the region together to celebrate. Although it was the team that won the game on the field with tremendous aid and support from the Ravens organization, a shared sense of accomplishment has spread throughout the area. Stores filled with people purchasing championship T-shirts and hats. The sense of pride is palpable and community spirit has grown. As members of the Ravens profess their gratitude to the city of Baltimore for making the scenario possible, it does uphold that the remarkable run over the past few months really was a shared effort.
This burgeoning sense of pride, accomplishment, and good will towards others was noted in this month’s feature by John Michel, Ph.D., management and international business professor. John’s piece points out that events such as sports championships can have a large influence on how a region and its people identify themselves when coming together to rally around a mutual interest. His research shows that when positive moods are widespread, they can trickle down from our work environments into our personal lives, helping us live healthier lives and feel more unified as a community, if only for a brief time.
While the Ravens have done wonders for the psyche of the city, there have also been positive economic impacts to the Super Bowl win. The data review put together by Tom Sadowski of the Great Baltimore Economic Alliance shows that consumers spent a record amount of money per person on this year’s game on the national level. Given that Baltimore’s team was in the game area residents were likely to have spent much more than the national average, perhaps as much as $10 million more. With activity at area businesses up and the national exposure given to Baltimore by networks such as NBC, CBS, and ABC-ESPN, the economic bounce from the Super Bowl appears to be strong.
Let’s not forget that while the Super Bowl victory has been very good to the city and people of Baltimore, the Ravens’ organization benefits the most. Ed Burchell, vice president for regional partnerships and sales with the Ravens, discusses how the entire season strengthened the organization inside and out. Cementing corporate and strategic partnerships is excellent, but as Ed stresses, delivering for the fans who drive the heart of the organization makes it that much more special. I thank Ed for his comments and for speaking with us during a happy, yet extremely, busy time for the team.
If you have any thoughts on this topic, please contact me at firstname.lastname@example.org. Go Ravens!