Loyola's marketing department offers courses in both the undergraduate and graduate business programs. Undergraduate students can earn a BBA degree with a concentration in marketing, as well as minor in marketing. For graduate students who are enrolled in the Evening MBA program, a marketing specialization is offered.
The marketing discipline is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing. These courses are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers. In addition to offering challenging courses, the marketing department sponsors the Loyola Marketing Association.
BusinessWeek ranked Loyola's Marketing Department No. 5 in its “2013 Best Undergrad B-Schools.”
The Department of Marketing is located on the 4th floor of Sellinger Hall on Loyola's main campus in Baltimore.
For more information, please contact the department chair, Gerard Athaide at 410-617-2858 or GAthaide@loyola.edu. Gerard is located in Sellinger Hall room 414.
Loyola University Maryland
Department of Marketing
4501 N. Charles St.
Baltimore, MD 21210-2699