Loyola University Maryland

The Career Center

Marketing

image divider

Overview of major
Potential job titles
Examples of internships
Possible career fields
Possible work settings
Important skills and abilities
Sample web resources
Print resources
Sample graduate programs pursued by Marketing majors
Where they got hired: Marketing, Class of 2012 

Overview of major

The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.

Resources

Potential job titles

  • Advertising Account Manager
  • Visual Merchandiser
  • Assistant Network Buyer
  • Graphics Administrator
  • Account Coordinator
  • Sales Analyst
  • Project Management Associate
  • Purchasing Manager
  • Special Events Associate
  • Market Research Analyst
  • Financial Advisor
  • Inside Sales Representative
  • Market Development Representative
  • Securities Broker
  • Planning and Allocation Analyst
  • Financial Planner
  • Communications Assistant
  • Insurance Claim Examiner

Examples of internships

  • 610 WIP Sports Radio
  • Himmelrich PR
  • Baltimore Magazine
  • Legg Mason
  • Baltimore Orioles
  • Merrill Lynch
  • Stanley Black & Decker
  • MTV Networks
  • Comcast Spectacor (Philadelphia Flyers)
  • Novartis Pharmaceuticals Corporation
  • Cystic Fibrosis Foundation
  • Smith Barney
  • Distinctive Solutions, Inc.
  • The Leukemia & Lymphoma Society
  • Fedway Associates, Inc.
  • Under Armour

Possible career fields

Market Research 

Sales

  • Industrial sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Advertising sales

Customer Relations 

Purchasing/Procurement 

Retail

  • Buying
  • Store management

Banking

  • Commercial lending
  • Branch management
  • Operations

Brand Management 

Possible work settings

  • Non-profits
  • Financial & insurance companies
  • Consulting firms
  • Print & electronic media
  • Government organizations
  • Hospitals
  • Educational institutions
  • Department & specialty stores
  • Commercial/Savings banks
  • Credit unions
  • Service providers
  • Savings/Loan associations
  • Consumer goods
  • Marketing research firms

Important skills and abilities

  • Written & verbal communication
  • Interpersonal
  • Leadership
  • Analytical
  • Sales
  • Work well under pressure
  • Customer service
  • Creativity
  • Assertiveness
  • Problem solving
  • Team player
  • Organized

Sample web resources

Print resources

(All available in the Career Resource Library in The Career Center)

  • Great Jobs for Business Majors (BUS Category)
  • Consulting (BUS Category)
  • Career in Finance (BUS Category)
  • Career Opportunities in Advertising and Public Relations (COM Category)
  • Quick Guide to College Majors and Careers (CP Section)
  • Best 296 Business Schools (Grad Section)
  • The Business School Buzz Back (Grad Section)
  • How to Write a Winning Personal Statement for Graduate and Professional School (Grad Section)
  • Graduate Programs: Business, Education, Health, Information Studies, Law & Social Work (Grad Section)

Sample graduate programs pursued by Marketing majors

  • MBA, Finance
  • MBA, Marketing
  • MS, Journalism
  • MBA, Healthcare Management
  • JD
  • MBA, Accounting
  • Higher Education Administration
  • MBA, International Business

Where they got hired: Marketing, Class of 2012

The Career Center at Loyola University Maryland conducts an annual follow-up survey with new Loyola graduates between six and nine months after Commencement to paint a comprehensive picture of the professional paths each class has chosen. Nearly 80 percent of the Class of 2012 responded to the survey.

Here's a snapshot of where our 2012 marketing majors were hired or went on to graduate school:

Companies

Aerotek – recruiter (2)
All Risks – associate broker
AmeriStar Homes, Inc. – vice president, marketing & business development
AOL Inc. – account manager, associate marketing manager
Appalachian Service Project – service volunteer
Bonnier Corporation – administrative assistant
Carefirst BlueCross BlueShield – communications representative
CUnet – assistant account executive
Dentsu Inc. – assistant account executive
ElectroJams – marketing/digital ad sales
EMC Corporation – sales associate
Everyday Health, Inc. – sales planner
Fila USA Inc. – customer service representative
Haddad Brands – buyer's assistant
Havas Worldwide – assistant account executive
Hibu – client services representative
JPMorgan Chase & Co. – human resources rotational program, analyst, client services associate
Lifetime Television – production coordinator
Marriott International – account supervisor
Morgan Stanley – operations analyst
New York Marketing Firm – corporate trainer
New York Post – account coordinator
Nordstrom – assistant manager trainee
Northshore LlJ – entry level accountant
NSA – contracting specialist
OMD – junior negotiator
Performance Horizon Group – operations associate
Pershing LLC – account maintenance administrator
Philadelphia Eagles LLC – game day guest services assistant
Renegade, Inc. – associate account executive
Rochdale Investment Management – marketing assistant
Sony Pictures Entertainment – digital ad sales representative
Souther Connecticut Church of Christ – campus minister
St. Gabriel’s College – teacher
Target – executive team leader
TSL Marketing – business development specialist
UBS – marketing analyst
Under Armour – brand marketing/production coordinator, sales associate
Videology – account manager
Walt Disney World – college program intern
Wegman's – customer service representative

Graduate/Professional Schools

Loyola University Maryland – MBA, Marketing
St. Mary's University College, Twickenham – Post Graduate Certificate, International Business

Hire Loyola Logo

Loyola Career Navigator