Loyola University Maryland’s logos (or signatures) are a precise configuration of its shield and wordmark, typeset in a custom-drawn version of the typeface Hoefler Titling. There are three approved signatures that represent Loyola in various formats. Each is designed to accommodate a specific stylistic or functional requirement, allowing for flexibility while retaining the integrity of Loyola’s identity.
To request a downloadable version of one of Loyola's signatures and to ensure you correctly apply the logo, please submit a Project Request Form outlining your exact needs and the office of creative services will be happy to assist you.
While Loyola has established unique logos for its athletics programs and a number of key centers, the University’s general practice is not to create specific logos for individual academic or administrative departments. This practice allows us to maintain the integrity and consistency of Loyola’s brand identity. Please contact us if you have general questions regarding the development of an awareness campaign for your office.
The horizontal signature was designed for use in horizontal spaces where the primary signature may not fit well. It is also widely used for the graduate programs, institutional forms and applications, the University website, as well as on Loyola business cards.
The formal signature is reserved for more formal applications; invitations, wide format banners, plaques and, of course, Loyola’s letterhead and envelopes.
Space should be left around the signature; at a minimum, the space should be equal to 1/2 the width (width = x) of the shield at any given size. This applies to the primary, horizontal, and formal signatures.
Signature Color Variations
|Full Color Palette
It is best to use the primary signature in full-color whenever possible. When full-color signatures print on a dark background, a border is added around the shield to hold the edge. The border and wordmark should always match and should be gold to maintain continuity of the signature. The signature should never appear with a white border and wordmark.
|One Color Palette|
When printing with one color, the signature appears in black or green with a border added around the shield to hold the edge. The one-color signature may be placed on a field of color without reversing the artwork, as long as there is sufficient contrast. Do not increase the weight of the border, manually reverse the “positive” artwork, or reverse the background inside the shield of a one-color signature to gain more contrast.
The Loyola signature has a palette of six core colors. These colors play a critical role in defining Loyola’s visual identity. From this palette the single color that is the traditional spirit color for Loyola is green. Loyola Green (PANTONE 561) is symbolic of the name of its main campus—Evergreen.
Loyola’s core colors should be printed as spot colors whenever possible. All of the colors, except for gold, work when printed on coated or uncoated paper. Loyola Gold has a variable specification depending on what printing method and substrate is used.
When printing four-color process be sure to specify the four-color builds listed here. Most of the color builds are the default PANTONE color builds. But some, including Loyola Gold, are adjusted slightly to better match the spot colors. These adjusted color builds are coded into the supplied art files for one-color, CMYK and RGB.
The full-color signature can only appear on a background image if the image is subtle in color and detail. If the image is vivid in color, use the black and white signature. If the image is highly detailed or contains a strong pattern, do not place the signature over it because the signature will not be legible.