The Public Relations Student Society of America is an affiliate of the Public Relations Society of America PRSSA cultivates a favorable and mutually advantageous relationship between students and professional public relations practitioners.

The student society aims to foster the following:

• Understanding of current theories and procedures of the profession;
• Appreciation of the highest ethical ideals and principles;
• Awareness of an appropriate professional attitude; and
• Appreciation of associate membership in PRSA and eventually accredited membership.

Members of the Loyola chapter benefit from meeting area professionals and organizing a wide range of events activities related to the professional practice of public relations.